The Rugby Expo Lecture with Jaimie Fuller

Executive Chairman of SKINS to profile rugby’s opportunity for global growth

To close the packed pro-game conference programme on Wednesday at Rugby Expo, Jaimie Fuller, Executive Chairman of international sports compression wear company SKINS, will take to the stage to deliver a hard-hitting and thought-provoking lecture explaining why rugby’s opportunity for exponential global growth is right here, right now.

A hugely passionate sports fan, Jaimie’s commitment to the SKINS ethos of ‘Fuelling the True Spirit of Competition’ will resonate with many. He is a longstanding campaigner for sporting integrity, most recently publishing an open letter to Cricket Australia in the wake of the ball tampering scandal. You can read the letter by clicking here.

More information about Jaimie Fuller and SKINS

In 2012, Jaimie founded the international pressure group, Change Cycling Now (CCN). The move was inspired by the growing international criticism of the Union Cycliste Internationale (UCI) and its handling of cycling’s doping issues including the Lance Armstrong scandal. Jaimie’s work with Change Cycling Now resulted in the sitting president of the UCI losing his leadership position.

In 2013, Jaimie established the anti-doping campaign, #ChooseTheRightTrack to celebrate and promote the true values of sport free from corruption and drugs. The campaign was a result of a series of discussions between Jaimie and former Olympic 100 metre champion Ben Johnson, whose involvement helped focus people’s attention on the requirements for positive change in anti-doping.

The #ChooseTheRightTrack campaign was targeted at the IOC, lobbying for the establishment of an Athletes Support Council plus greater funding for WADA (World Anti-Doping Agency). Six weeks after the conclusion of the campaign, the IOC announced a one off $20 million extra investment to be matched by government to be spent on anti-doping research and combatting match fixing.

In 2014 – prior to the infamous FIFA arrests in May 2015 – Jaimie co-founded the campaign group #NewFIFANow to call out and eradicate the serial allegations of corruption dogging football. To further promote these aims, #NewFIFANow established an awareness-raising campaign and social discussion to canvass the many issues, resulting in a Charter and Guiding Principles for FIFA Reform, letter-writing campaigns to football associations, the FIFA Executive and sponsors and a fans’ sentiment survey.

More recently, Jaimie has set his sights on SKINS leading the way in advocating for some of the big social issues in sport that need to be addressed.

This started in 2015 with the ‘Hypocrisy World Cup’ campaign, in conjunction with #NewFIFANow, the International Trade Union Confederation and Playfair Qatar. The aim of the campaign was to highlight the gap between football sponsors’ rhetoric on business integrity and human rights, and the organisation and tournaments they chose to sponsor.

In early 2016, Professor John Ruggie of Harvard University, submitted a report to FIFA with a blueprint for making positive interventions on this issue. Amongst other things, FIFA now requires these matters to be accounted for in future bidding processes for major tournaments.

Another issue on which Jaimie is passionate is that of homophobia in sport. In partnership with Pride in Diversity and Pride in Sport, SKINS founded the inaugural ‘Rainbow Round of Sport’ in Australia in 2016 focussing on saying #KnotMe to homophobia in sport. The #RainbowLaces campaign invited elite sporting teams and athletes to wear #RainbowLaces for a particular weekend and 100,000 pairs of laces were given away for free to community organisations and grassroots clubs.

Click here to view the full conference programme.


Just SIX days to go to confirm your involvement at Rugby Expo 2018

The UK’s leading business-to-business rugby exhibition & conference is returning to the Ricoh Arena next week and there’s still time to secure your tickets to the one-day event, packed with 12+ hours of high-level discussion and debate covering both codes of the sport.

The Rugby Expo conference programme is renowned for addressing topical issues and this year’s hard-hitting conference programme is no different. Rugby Expo will recognise the achievements of both codes over the past 25 years and look to successful challenger sports for inspiration and practical lessons on growing commercially successful sports, with speakers from Premiership and Super League clubs, MLS, Formula E and Basketball Champions League.

Plus representatives from Facebook, Seven League and LiveWire Sport, before Jaimie Fuller, executive chairman of SKINS takes to the stage to deliver the Rugby Expo Lecture.

When attention changes to grass roots and community rugby, the 2018 event will provide a greater focus on interactive content, with coaching demos and group sessions led by experts from the sport. Including the RFU’s head of men’s performance Dean Ryan, England u18s performance coach John Fletcher, and former England internationals Catherine Spencer and Danielle ‘Nolli’ Waterman amongst the star names.

Rugby Expo combines a professionally structured programme with a live exhibition – attending provides the perfect opportunity to network, discover new products and the larger space means more exhibitors than ever before!

NEW FOR 2018: included in your delegate package will be an invite to an exclusive networking event for VIPs, sponsors, exhibitors and club representatives hosted on the evening of Tuesday 17 April with special guests Paul Sculthorpe MBE and Emma Wiggs MBE. For more information about the event, click here.


Included in your Rugby Expo ticket will also be two free tickets to Wasps vs Northampton Saints on Sunday 29 April 2018 plus 10% off any hospitality booking at the fixture.

We look forward to welcoming you to the Ricoh Arena next week!

SNAP confirmed as the official sponsorship partner of Rugby Expo 2018

The UK’s leading rugby exhibition, Rugby Expo, has today announced SNAP Sponsorship as its Official Sponsorship Partner.

Rugby Expo will host the largest gathering of decision makers in club rugby at the Ricoh Arena on Wednesday 18th April, where SNAP will be showcasing their unique sponsorship portal.

SNAP Sponsorship aims is to help rugby clubs identify and nurture long-term partnerships with sponsors using advanced web-tools to make life easier for those seeking and running partnerships.

The inspiration for the model came while SNAP’s CEO, Mark Covington, was working on the funding and development of a new clubhouse at his own childhood rugby club. The club succeeded in raising £700,000 and built a new £1.2m clubhouse. Mark realised that many elements of the fundraise and sponsorship search could be automated in the ‘matchmaker economy’ and set to work building SNAP.

Development of the platform, in collaboration with both clubs and sponsors, has resulted in a sponsorship portal that enables brands to reach larger, more engaged, audiences. While providing clubs best practice methodology and tools to secure, deliver and maximise retained sponsorship.

The SNAP staff will be on hand at the Rugby Expo offering demonstrations and advice for all attendees.

Rugby clubs can use the website to build an online portfolio of their sponsorship opportunities and promote these to a large audience of brands, businesses and donors.

The heavy lifting of negotiation, securing and managing sponsorship all takes place within the system. Once a sponsorship is agreed, financial reports can be generated to allow for complete visibility on a club’s sponsorship activity!

SNAP CEO, Mark Covington, commented:

“SNAP are delighted to be a headline sponsor. The event has a great reputation as the number one conference for rugby in the UK.  We aim to help as many clubs as we can and this a perfect place to meet them.

SNAP was born when my local rugby club experienced, first hand, the limitations of sponsorship in a largely volunteer led environment. Our goal is to become the commercial cornerstone for clubs who need help and appreciate the value of a professional approach. 

To this end we urge clubs to claim your free profile on SNAPs platform and join us on the road to financial sustainability.”

#TeamSNAP will be on hand at the Rugby Expo offering demonstrations and advice for all attendees.

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Grassroots-focused conference programme announced for Rugby Expo 2018

Rugby Expo will deliver a packed programme of interactive coaching sessions and panel discussions addressing issues affecting community rugby

Rugby Expo has confirmed the grassroots-focused conference programme for the 2018 event, taking place on Wednesday 18 April at the Ricoh Arena, Coventry.

Delivered in partnership with the RFU, the programme will run alongside a busy exhibition floor and will combine practical sessions with main stage panel discussions and open Q&A sessions to address, discuss and debate many of the key issues impacting community rugby.

The community rugby event will run from 15:30 – 21:00 on Wednesday 18 April at the Ricoh Arena and will be free to attend for anyone connected with an RFU, SRU, WRU or RFL affiliated community club. Attendees will also receive two free tickets to Wasps’ final home game of the season vs Northampton Saints.

New for Rugby Expo for 2018, a 102m² interactive zone will host coaching-led content from experts in the game, designed to provide attendees with practical advice and information to take back to their clubs.

These include:

INTERACTIVE SESSION: How CARDS is shaping England’s next generation

Creativity, Awareness, Resilience, Decision making and Self-organisation (CARDS) are the priority skills helping to develop the next generation of England Rugby players and in this session, England U18s Performance Manager John Fletcher and U18s International Performance Coach Peter Walton will demonstrate how these are implemented to help boost player performance both on and off the pitch.

INTERACTIVE SESSION: XRugby: a new format of the game

Recently sanctioned by World Rugby, XRugby is a new form of the sport set to be launched in England this year. In this session, RFU Touch Operations Manager Ed Curran and Sevens Project Manager Dom Tripp will demonstrate the differences from the traditional game and showcase coaching methods and exercises to help introduce XRugby at any age.

Alongside the interactive sessions, the event will play host to senior figures from the professional and development pathways on the main stage:

Open Q&A with the RFU

This is the chance to have your say and get answers from those at the top of the game. Senior figures from the sport’s national governing body including Head of International Performance (Mens) Dean Ryan, Head of Sports Science and Medicine Mark Bennett and Head of Rugby Growth Ben Lowe take to the stage to answer your questions.

Womens rugby: getting more females playing more often

England has experienced significant growth in the women’s game and the RFU has set ambitious targets to grow the number of women and girls engaging in the sport. In this panel discussion led by former England International Catherine Spencer, the RFU’s Head of Performance (Womens) Nicky Ponsford will be joined by Player Pathways Manager Martin MacTaggart and Women & Girls Growth Manager Clare Cooper to outline the pathway, discuss strategies and highlight what clubs can be doing to boost female participation.

The packed schedule will also feature a session on the RFU’s Activate Injury Prevention Exercise Programme, as well as an interactive coaching session led by former player turned coach Dan Cottrell plus practical demonstrations from exhibitors.


Rugby Expo is free to attend for the first 400 registrations – click here to register.

Champagne content on a bitter budget Digital Panel confirmed for Rugby Expo 2018

Experts from Facebook, Seven League, LiveWire Sport, union & league to discuss how in-house media can impact on the bottom line without breaking the bank
While centrally negotiated media contracts remain a major pillar of pro club income, creative and consistent use of club assets provide exciting new ways to enhance sponsorship appeal and value, boost revenue and build long-term brand value.

Next month’s Rugby Expo will bring together a panel of experts from both codes and the wider sports industry to share their experiences, discuss and debate ways in which clubs can use media and deliver effective content to underpin commercial strategy.

The panel will include:

Richard Ayers
Founder & CEO – Seven League
As founder and CEO of digital sports consultancy Seven League, Richard brings a wealth of experience to the panel. Previously as Head of Digital for Manchester City FC, Richard transformed the club’s digital profile and business opportunity and was named “Digital Individual of the Year” at the DADI Awards in recognition of his work.

Ben Wells
Chief Commercial Officer – Bath Rugby
Ben oversees all business activities relating to Bath Rugby including the marketing and commercial departments, as well as playing a key role in the club’s stadium redevelopment project. He joined Bath in 2017 with experience in senior commercial and marketing roles, including head of marketing for Chelsea FC and commercial director at Reading FC.

Tom Chick
Head of Strategy – LiveWire Sport
Formerly a consultant, Tom now plays a key role in helping LiveWire Sport deliver its digital and social media consultancy services to organisations. Previously Tom spent seven years managing and working across World Rugby’s digital platforms and has already contributed on major projects for a number of LiveWire Sport clients including the British and Irish Lions.

Rachel Arnett
Communications Manager – Warrington Wolves
Rachel has been in her role at Warrington Wolves since 2009, during which time the team has lifted three Challenge Cup trophies, claimed two League Leaders Shields and competed in three Grand Finals. Rachel joins the panel with extensive experience in marketing, PR and comms and building brand awareness in the competitive sports market.

Ronan Joyce
Strategic Partner Manager for Sports – Facebook
Ronan joins the panel to share his experience of managing sports partnerships for Facebook across Europe, the Middle East and Africa. He advises players, teams, leagues and media organisations on how to build their audiences to drive results.

There are just a limited number of exhibition stands remaining at Rugby Expo 2018. For more information about how your company can get involved contact Jenny Forbes on +44 (0) 843 289 0583 or at

Rugby Expo announces special guests for evening of inspiration and insight

Two-time Man of Steel Paul Sculthorpe MBE and six-time World Champion & Paralympic Gold Medallist Emma Wiggs MBE to speak at networking event

Rugby Expo will welcome guests to an exclusive networking reception on Tuesday 17 April, the eve of the main conference and exhibition.

Bringing together VIPs, sponsors, exhibitors, pro game delegates and senior club representatives, the event will offer attendees the chance to meet, network and share ideas in an informal, relaxed atmosphere before Rugby Expo 2018 officially opens its doors on Wednesday.

The evening will host rugby league legend and two-time Man of Steel Paul Sculthorpe, who will share stories from his time in the sport and his successful transition into business, plus his own insight into the pressing issues currently facing both codes.

Paul will be joined by Emma Wiggs, who overcame a life-changing illness at the age of 18 to go on to become Paralympic, World, European and British paracanoe champion. Attributing much of her success to her attitude and mental resolve, Emma spends time outside of the sport presenting to senior businessmen and women about overcoming challenges and applying her learning and experience in the workplace.

Confirm your place at Rugby Expo 2018

Attendees to Rugby Expo will receive:

  • Full access to the event including both the exhibition and conference on Wednesday 18 April
  • An invitation to the exclusive networking event on Tuesday 17 April
  • Delegate pack including event brochure and full delegate list
  • Two free tickets to Wasps vs Northampton Saints on 29 April
  • Refreshments



Paul Sculthorpe MBE
Paul’s professional rugby league career spanned more than 15 years and included 247 appearances for St Helens – a side he also captained for four years – alongside six England and 26 Great Britain caps. The only player ever to win back-to-back Man of Steel awards, Paul has successfully transitioned from professional sport and is now shareholder/director of Rhino Rugby League and director of Evolve Brand Management. In 2013 Paul was awarded an MBE for his services to the sport and charity.

Emma Wiggs MBE

Emma grew up doing a variety of sports but at the age of 18, her mobility in both lower limbs was impaired after she contracted an unknown virus. After being discovered at a Team GB talent day in 2010, Emma competed in sitting volleyball in London 2012 before switching to paracanoe. Now six-time World Champion and reigning Paralympic, European and British Champion, Emma’s achievements were recognised in the 2017 Queen’s New Year Honours list, where she was awarded an MBE for services to canoeing.


There are just a limited number of exhibition stands remaining at Rugby Expo 2018. For more information about how your company can get involved contact Jenny Forbes on +44 (0) 843 289 0583 or at

Pitchero Confirmed As the Official Grassroots Partner of Rugby Expo 2018

The UK’s leading rugby exhibition, Rugby Expo, has today announced Pitchero as its Official Grassroots Partner.

Rugby Expo will host the largest gathering of decision makers in club rugby at the Ricoh Arena on Wednesday the 18th April.

Pitchero, the largest network of rugby club websites in the UK and Ireland, will be showcasing its latest technology aimed at bringing everyone involved in rugby closer together, from governing bodies to grassroots players, parents and volunteers.

Pitchero, which powers over 1,000 rugby clubs in England, Wales, Scotland and Ireland aims to use technology to unite the people playing the game with the people running the game. Its latest mobile apps, the Club App and the Manager App, will be debuted at Rugby Expo.

The Club App is for players, parents and supporters and is ideal for team chat, selection confirmation, fixtures and results, and watching the latest match highlights. The Manager App is for coaches and team managers to aid team management, organising fixtures, as well as recording live stats, capturing video and updating social media. Pitchero staff will be on hand all day offering demonstrations and advice for attendees.

The Apps follow the recent launch of Pitchero Together, a platform aimed at helping Governing Bodies increase grassroots participation in their sport, generate more revenue through central membership, sponsorship and advertising, capture data, maximise engagement and communicate with participants, whilst helping clubs with their own revenue generation and administration.

Rugby Expo 2018 is expected to attract the biggest ever attendance of delegates from the professional game and community club representatives to discuss and debate the issues at the heart of club rugby.

The one-day event will combine a packed exhibition floor showcasing the latest products and services, a hard-hitting conference programme featuring interactive coaching sessions plus 12+ hours of networking and new business opportunities for anyone involved in the sport.

Pitchero CEO, Mark Fletcher, commented: “Pitchero is looking forward to Rugby Expo. It has a great reputation as the number one conference for rugby union and rugby league in the UK. It’s a great day out for all club officials from every standard of the game.”

Event Director Jonathan Wilson said: “Pitchero have been long-standing supporters of Rugby Expo so it’s great to be able to extend our partnership with Mark and the team for 2018.

“We’ve made a number of changes to this year’s Rugby Expo for grass roots clubs including more interactive, coaching-led content and running the event into the evening to support those attending from the community game, and we look forward to working with Pitchero and engaging with the many clubs in their network.”

For more information about attending Rugby Expo from a community club, visit

Challenger sports panel confirmed for Rugby Expo 2018

In the first of a number of major announcements to come in the build-up to next month’s event, Rugby Expo 2018 will welcome senior representatives from Major League Soccer, Formula E and Basketball Champions League, who will share their secrets for establishing successful brands against tough competition and in an increasingly crowded marketplace.

The panel discussion, Succeeding Against The Odds, will look to challenge, inspire and educate delegates from across both codes and provide practical learnings from sports with similar challenges, as rugby fights for its audience, mindshare and media attention.

Joe Cote
Senior VP, Ticket Sales & Service – Portland Timbers, Major League Soccer
Established as the highest level of professional soccer in the United States and Canada, MLS launched in 1996 with ten teams. Now 22 years on, Los Angeles FC became the 23rd team to join the league in 2018 and the popularity of MLS continues to soar. Joe Cote will share an unrivalled insight into establishing a successful MLS franchise, and one that has subsequently achieved 125 consecutive regular-season sell outs, alongside record attendances for the Portland Thorns of the National Women’s Soccer League.

David Warren
Head of Partnerships – Formula E
The popularity of Formula E since its inception into the motor racing calendar in 2014 continues to rise, with the sport becoming an exciting property for many brands including global technology company and Formula E title partner ABB. Major manufacturers including BMW, Mercedes-Benz and Porsche are also starting to invest, with a view to join the series in years to come. David Warren will present on how these partnerships, amongst other facets, seek to further Formula E’s position as a major player in motorsport.

Patrick Comninos
CEO – Basketball Champions League
The Basketball Champions League has brought a successful new era of basketball through its union of the major European leagues and its strategy to embrace social media as its main channel of communication. As a result, in 2017 it was among the fastest growing sports properties and the number one European club competition on Facebook after only 12 months. Patrick Comninos, Basketball Champions League’s CEO, will discuss the impressive rise of the partnership between the FIBA and the 10 major European leagues.

Full details of the event’s Conference Programme will follow over the next ten days.

Click Here To Attend Rugby Expo 2018


There are just a limited number of exhibition stands remaining at Rugby Expo 2018. For more information about how your company can get involved contact Jenny Forbes on +44 (0) 843 289 0583 or at

Rugby Expo 2018: Meet our media partners

Rugby Expo is returning to the Ricoh Arena on Wednesday 18 April 2018, bringing together the event’s biggest ever attendance from the professional game with community club representatives to discuss and debate the issues at the heart of club rugby.

The one-day event will combine a packed exhibition floor showcasing the latest products and services, a hard-hitting conference programme featuring interactive coaching sessions plus 12+ hours of networking and new business opportunities for anyone involved in the sport.

Find out more about the event’s media partners:

Teamer is a multi-award-winning web and mobile platform for taking the hassle out of sport team, club and league organisation and management. With a simple suite of web and mobile applications, Teamer makes it easy to organise team events, track participation, manage attendance, collect payments, set up a free club website, take player registrations and organise a league or tournament website. Integrated messaging ensures all league, club and team members, parents and players stay connected and informed at all times. Teamer is changing the way grassroots sport is organised and managed. It is quickly becoming a global leader in the delivery of technology solutions for sports teams.

Running Rugby is the home of rugby business news. From sponsorship deals to job news and financial developments to stadium developments, all of the behind the scenes action in rugby union and league is covered. Established as a magazine in 1998, Running Rugby is now an online resource for business decision-makers in both codes of rugby in the UK and Ireland offering new in-depth features, news and videos every week.

For 10 years Rugby Coach Weeklyhas supported grass roots coaches to be the best, with tried and tested rugby drills, practice plans and advice from the touchline, and they are still at the cutting edge of rugby coaching, drawing on the latest techniques and wealth of experience. Rugby Coach Weekly provides a rugby coaching resource informed by hands-on experience and understanding of what it takes to be an effective grass roots coach and team manager. They are passionate about improving the quality of coaching and giving coaches the resources they need at every age group and all levels.

Talking Rugby Union is an independent rugby union website that brings you all the news, views and opinions from elite level down to the grass roots of rugby. They heavily feature areas of the game which they feel could do with some of the spotlight i.e. University rugby, emerging talent and national league rugby.

Rugby Club Magazine is committed to providing the rugby world with a platform from which to share ideas, best practice and information with content provided by many leading figures within the industry. A major part of what they do is providing grass roots sports clubs with a chance to highlight the work they are carrying out with a focus on community involvement, youth development, sound financial planning and sporting success. The crucial role that these establishments play in the industry cannot be overstated and they regularly provide stories of astounding commitment, dedication and integrity.

Predominantly focussed on the business of rugby, Rugby247 also provides opportunities for grass roots clubs to share news and best practice, with the combined platforms of Rugby Expo and Rugby247 supporting programmes and key initiatives focused on the development of sport. Global in its perspective, Rugby247 includes contributions from all established – and a number of developing – rugby territories, as it becomes the platform for the business and development worlds of the sport.

To discuss sponsorship or exhibitor opportunities or to find out more about attending Rugby Expo 2018 as a delegate, contact Jenny Forbes, Head of Business Development, on +44 (0) 843 289 0583 or at


Rugby Expo works with Premiership Rugby to confirm attendance from all top-flight union clubs

The 2018 event will see the return of Premiership Rugby’s commercial managers’ meeting plus a new gathering for the club’s senior media representatives

Rugby Expo has re-confirmed its relationship with Premiership Rugby to welcome the event’s biggest ever attendance from both codes of the sport to the Ricoh Arena in April.

As part of the relationship with Rugby Expo, Premiership Rugby will host a meeting for senior staff and commercial managers from all 12 Aviva Premiership Rugby clubs on Tuesday 17 April, before attending Rugby Expo’s new exclusive networking event and the main conference and exhibition on Wednesday.

In addition to this, for the first time Rugby Expo will host Premiership Rugby’s bi-annual media managers’ meeting, bringing together senior media and communications representatives from all 12 clubs.

Continued support for the event will see Rugby Expo promoted to clubs via Premiership Rugby, whose involvement will also extend to representation in the section of the event’s conference programme which focusses on the professional game.

Today’s news follows the announcement of a new partnership between Rugby Expo and Rugby Football League (RFL) and Super League (Europe) Ltd for 2018, which will see senior commercial and marketing representatives from the organisation and all 12 Betfred Super League clubs attending Rugby Expo.

The event has also been confirmed as the host for Wasps’ annual Community Conference, attracting over 200 club representatives from Coventry and the surrounding area.

Commenting on today’s announcement, Dominic Hayes, Commercial Director for Premiership Rugby, said: “We have been a longstanding supporter of Rugby Expo and the event continues to provide us with a great environment to engage with representatives from the rugby world. It’s also a fantastic platform for networking and to take learnings from rugby and across the wider sports industry and offers real value to our stakeholders.”

Jonathan Wilson, Event Director for Rugby Expo, said: “We’re delighted to extend our work with Premiership Rugby into 2018 and to bring together senior league and club representatives at Rugby Expo. This relationship, alongside our partnerships with the RFL, Super League and Wasps, is demonstrative of the event continuing to grow year-on-year, with each one helping us to reach a wider audience across the professional and grass roots games and facilitate exciting discussion across the two codes to benefit their sports.”

Final exhibition stands remaining

There’s only a limited number of exhibition stands remaining at Rugby Expo 2018. To discuss sponsorship or exhibitor opportunities or to find out more about attending as a delegate, contact Jenny Forbes, Head of Business Development, on +44 (0) 843 289 0583 or at